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The gum and packaging

Fruit Stripe is an artificially and naturally flavored fruit chewing gum with a strong yet fleeting flavor. It proudly claims to be the only gum with painted-on stripes, and is packaged in zebra-striped wrappers, which also act as temporary tattoos.

History

The "Five Flavor Gum" was invented by James Parker and launched in the early 1960s as an extension of the Beech-Nut gum line. Farley's & Sathers Candy Company acquired Fruit Stripe in 2003 from The Hershey Company. Farley's & Sathers merged with Ferrara Pan in 2012, forming the Ferrara Candy Company, which became a wholly owned subsidiary of Ferrero in 2017.

Flavors

Two five-flavor packs of Fruit Stripe are currently produced:

  1. Chewing gum: wet 'n wild melon, cherry, lemon, orange, and peach smash
  2. Bubble gum: cherry, grape, mixed fruit, lemon, and cotton candy

In the late 1970s, there was a chocolate version called Chocolate Stripe.

Mascots

A character known as the Fruit Stripe Gum Man promoted the product; he was an anthropomorphic gum pack with limbs and a face. The Stripes Family Animals, which included a zebra, tiger, elephant, and mouse, were also used in advertising and featured in a coloring book and plush toys.

However, a cartoon zebra named Yipes has outlasted the other characters to become Fruit Stripe's long-standing, sole mascot. Wrappers contain tattoos of Yipes inline skating, skateboarding, playing baseball, hang gliding, playing basketball, bicycling, snowboarding, surfing, playing soccer, playing tennis, and eating grass. In 1988, Yipes was made into a promotional bendy figure.

Yipes is shown prominently on Fruit Stripe gum packaging. Yipes is often shown as a sports player, playing basketball or soccer on the gum's packaging.

Promotions

In 1996, Fruit Stripe gave five cents from the sale of each Jumbo Pack and Variety Multipack to the World Wildlife Fund, totaling up to $100,000, for the preservation of endangered animals and their habitats.

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