Caramilk is a chocolate bar made by Cadbury in Canada. It was first sold in 1968 in the United States, Australia and New Zealand.
Variations available, some of them limited editions, include Caramilk made with dark chocolate, maple flavoured, chocolate flavoured, or cappuccino. Thicker versions called Caramilk Thick and cylindrical versions called Caramilk Rolls (similar to Rolo) have also been introduced.
Advertising campaigns[]
One of the advertising campaigns for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate flavoured exterior. This theme led to the production of over fifteen separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history. The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two cone head aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long standing works of wonder (e.g. the pyramids).
Another ad, featuring Leonardo da Vinci drawing the Mona Lisa as she eats a Caramilk, has won a Clio award.
Production[]
Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory in Toronto.
Ingredients[]
Caramilk bars contain unsweetened chocolate and cocoa butter but are labelled as candy bars since only solid chocolate bars may be labelled as chocolate bars in Canada.